Flagship species are a common bridge between conservation and the public. They are often the “face” of a conservation campaign (e.g., save the whales). Creating an emotional connection to and acting for wildlife are the objectives of using flagships. The implementation and efficacy of flagships are based on conservation psychology principles. Conservation caring, a construct advanced by Rabb and Saunders (2005), provides a framework to understand how people connect to and act for wildlife conservation. This webinar will explore how conservation caring can be used to measure and predict visitors’ flagship responses within and between natural areas, zoos, and aquariums.
Presenter: Dr. Jeffrey Skibins
Jeffrey Skibins is an Assistant Professor in the Recreation and Park Management program at East Carolina University. Dr. Skibins’ research focuses on human dimensions of wildlife conservation.