One of the strong branches of conservation psychology is community-based social marketing (CBSM), which applies research in social psychology to promote sustainable behaviors at the individual and community level. This webinar provides a brief introduction to CBSM, but argues that the present scale of environmental problems requires social movement organizing in addition to individual and small group change. Using examples, it suggests how techniques in social marketing can serve social movement goals, and how social movement thinking invites a reconceptualization of social marketing for environmental behavior change
Presenter: Dr. Louise Chawla
View a video of the webinar here:
Download the Accompanying Slides