Earn a Bachelor’s Degree and Launch Your Career in Marketing
Consumer preferences and technological innovations are rapidly changing the business landscape,and marketing strategy must evolve to stay relevant. Jump into this exciting field with a concentration that draws upon psychology, sociology, and economics. You’ll dive deeply into:
- Consumer psychology and decision making
- Marketing research and forecasting
- Data-driven resource allocation
In this program, you’ll combine creativity with data-driven decision-making needed to make effective campaigns. You’ll also explore recent trends to stay ahead of your field and how they will shape your career.
A minimum of 36 quarter units or 24 semester units is required for admission to this degree completion program. Students may transfer up to 90 semester units or 135 quarter units.