CPI Webinar Series: Creating a Conservation Movement
Have you noticed that some environmental movements seem to suddenly “take off”, like going organic, whereas others seem to struggle with gaining widespread adoption, like reusable shopping bags? In this webinar we’ll dig into the Diffusion of Innovations Theory (Rogers, 2003) that explains how these movements start in the first place, and what turns a movement into a social norm that sticks. In addition to exploring the theory of social norms, this presentation will also identify the behavioral underpinnings for why they occur and how these behavioral insights can be used to motivate greater adoption of conservation behaviors..
Presenter: Brooke Tully