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Webinar – Social Marketing and Social Movement Strategies: Making Connections

November 14, 2017 @ 12:00 pm - 1:00 pm

free

One of the strong branches of conservation psychology is community-based social marketing (CBSM), which applies research in social psychology to promote sustainable behaviors at the individual and community level. This webinar provides a brief introduction to CBSM, but argues that the present scale of environmental problems requires social movement organizing in addition to individual and small group change. Using examples, it suggests how techniques in social marketing can serve social movement goals, and how social movement thinking invites a reconceptualization of social marketing for environmental behavior change

Presenter: Dr. Louise Chawla

View a video of the webinar here:

Download the Accompanying Slides

QAA Followup

Resources for Greening School Grounds

LEARN MORE ABOUT THE CONSERVATION PSYCHOLOGY INSTITUTE

Details

Date:
November 14, 2017
Time:
12:00 pm - 1:00 pm
Cost:
free
Event Category:
Event Tags:
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