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March 2021

Beyond Inspiration: The CARE Roadmap for Audience Conservation Engagement A Conservation Psychology Webinar

March 17 @ 12:00 pm - 1:00 pm EDT

Presenter Emily Routman will introduce a practical guide designed to help nature-based cultural institutions such as zoos and aquariums engage their audiences in ways that promote measurable conservation outcomes, including conservation action. Developed for San Diego Zoo Global and available to the professional community, the 2-part reference consists of 1) a conceptual framework that synthesizes findings from decades of research and case studies into a relatable model, and 2) a roadmap that outlines a structured approach to applying the principles…

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April 2021

Ready to change? Using the Transtheoretical Model of Behavior Change in Program Evaluations | A Conservation Psychology Webinar

April 21 @ 12:00 pm - 1:00 pm PDT

The Transtheoretical Model of Behavior Change (TTM) is a useful and practical tool for guiding people through changing their behavior. It consists of four components: processes of change, stages of change, self-efficacy, and decisional balance. This webinar will provide brief background about the model, with a focus on the stages of change and decisional balance. Dr. Nageotte will share how the TTM can be used with front end, formative, and summative evaluations for influencing and measuring conservation behavior outcomes in…

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