BA in Liberal Studies, Communication & Marketing
This exciting field of communication and marketing draws upon knowledge from several key disciplines including psychology, sociology, and economics. Learn how to harness critical thinking and media industry best practices to be an agent of change. Address the profound effect that effective communication and marketing have on today’s society. Delve into the narrative process and forms of message distribution and human perspectives. You’ll learn the importance of tracking and engaging in the most recent trends to stay ahead of your field, ultimately leading to a successful career. At AUSB, you’ll join a peer community where you receive personal attention in small class sizes. Measure your success through applied learning and community projects, not one-size-fits-all tests. Apply up to 135 quarter (90 semester) transfer credits, and learn about prior learning credits. Become part of a powerful community of engaged students of all backgrounds, and acquire the skills, knowledge, and hands-on experience to meet your goals.
This degree is offered by Antioch University's Santa Barbara Campus.
Program Overview
Whether you are currently a community college student, a busy parent or worker, a veteran, or an international student, our Bachelor of Arts in Liberal Studies degree completion program is designed to support your personal, academic, and professional goals at any point in your life or career path. Our approach to learning and teaching is reflective, experiential, and engaging, led by experienced faculty who demonstrate mastery in their professions. We combine academic instruction and hands-on experience to build important intellectual and professional tools centered around six core purposes – Critical Thinking, Diverse Perspectives, Social Justice, Applied Learning, Communication, and Self-Awareness – designed to graduate globally-aware citizens, socially-responsible leaders, and highly marketable graduates. AUSB’s Communication and Marketing concentration prepares you for present and future opportunities within this ever-developing and innovative field. Current customer needs and marketing approaches are studied and analyzed throughout the three core aspects of the program:
- Effective Communication: expressing ideas and arguments to create persuasive communications
- Consumer psychology and decision making: consumer choices and the effects of various marketing strategies on these results
- Marketing research and forecasting: measuring and modeling consumer preferences
- Marketing strategy: using consumer and competitor data to determine resource allocation
Additional Information
Engaging professors draw from a combination of courses in social and behavior sciences (economics, sociology, psychology) and quantitative studies (accounting, statistics, computer science, management science) to provide a comprehensive classroom experience. A minimum of 30 semester or 45 quarter credits must be completed with Antioch University. Details on degree requirements for our BA in Liberal Studies
A strong foundation in communication and marketing opens the doors to positions as a social media director, public relations manager, communications director marketing assistant, brand manager, advertising account specialist, online retail agent, and market research analyst — and helps prepare you for a graduate degree in business, such as our MBA program.
AU Santa Barbara is recognized as an exemplary transfer institution by Phi Theta Kappa. Learn About Our PTK Transfer Award
Faculty Spotlights
David San Jose, PhD
Adjunct Faculty
Nico Maestu
Adjunct Faculty
Jeff K. Phillips
Adjunct Faculty
Cheri Gurse
Adjunct Faculty
Admissions
Eligibility
All applicants to the undergraduate programs must have completed at least 24-semester credits or 36 quarter credits to be eligible for admissions.
Quarter Start Dates
| Quarter | Final Application | Classes Begin |
|---|---|---|
| Spring | March 15 | March 31 |
| Summer | June 15 | July 1 |
| Fall | September 15 | September 30 |
| Winter | December 15 | January 2 |
How to Apply - Bachelor's degree application checklist:
- Review the program requirements (eg. fees, transcripts, and essays)
- Complete the online application
- Application fee payment (via the online application) or fee waiver. Contact Admissions to request a fee waiver at [email protected].
- Official transcripts from all current and previously attended colleges or universities. Unofficial transcripts are accepted to get your admission review process started, and can be uploaded in the online application or emailed to [email protected].
- High school transcript or proof of GED completion if applying with less than 90 quarter credits (60 semester credits) of transferable credit
- Admission essay (see below)
Admissions Essay
Guidelines: Double-spaced, 12pt Times or Times New Roman font, with 1-inch margins, top right header on every page (in all capital letters): first and last name, BACHELOR'S PROGRAM, page number.
Instructions: In two pages please respond to the following essay prompt:
Looking forward, describe your educational, career, and personal goals and how the completion of your bachelor's degree at AUSB can help you accomplish those goals.
Optional: If you feel your GPA does not represent your academic ability briefly explain what specific factors contributed to your GPA, and how have those factors changed so that you can be successful in our undergraduate studies programs at AUSB today?
Please note: The essay portion of your admission application is strongly considered and you are encouraged to follow all instructions closely. Essays should demonstrate your best writing quality. It is expected that you complete this essay (including any form of editing and revisions) without the assistance of anyone else; any essay submission that does not follow this guideline is considered fraudulent.
Transfer Credits and Prior Learning
Transfer Credits
Prospective students with at least 36 quarter credits (equivalent to 24 semester credits) of college credits from an accredited institution can apply to complete their degree in one of Antioch’s Bachelor’s degrees. Our undergraduate programs accept a maximum of 120 quarter credits/80 semester credit lower-division credits that can be transferred toward your degree program. Antioch will accept 135 quarter credits (90 semester credits) of lower-division and upper-division learning that can be transferred toward your degree. The formal evaluation of previously earned transfer credits starts during the admission process. For more information regarding the specifics of transfer credits, please talk with your admissions counselor.
*Note: See specific articulation agreements for any exceptions to these parameters
Prior Learning Credits
Undergraduate students can earn up to 45 university quarter credits (30 semester credits) for demonstrating college-level learning gained outside of school, such as through work experience, professional training, military training, or personal experience. Demonstration of prior learning involves showing evidence of the student’s knowledge of the topic and situating that knowledge within an academic context. Earning academic credit for prior learning activities may accelerate a student’s time to degree completion and significantly reduce tuition costs. Antioch offers a workshop and course to support students interested in earning credit through prior learning.
Free Unofficial Transcript Evaluation
Want to know how long it’ll take to finish your degree at Antioch? Upload your unofficial transcripts for a free evaluation, and our advisors will contact you. No strings attached.
Get Your Unofficial Transcript Evaluation
Cost & Financial Aid
| Credits | Status |
|---|---|
| 12-15 credits | Full time |
| 9-11 credits | Three-quarters-time |
| 6-8 credits | Half-time |
| price per quarter credit: $535 | |
| Bachelor's degree students must be enrolled as half-time or greater to receive financial aid. | |
Please note: Additional fees for all AUSB programs may include (but are not necessarily limited to) charges for materials, late registration, enrollment maintenance, graduation, transcripts, tuition payment plan, late registration, and returned checks.
Financial Aid
A majority of AUSB students finance their education through some form of financial aid. You may not be sure which federal, state, public and private aid packages – such as loans, scholarships and grants—are right for you. Our staff is here to help you, so you can focus on what’s most important: beginning your academic program at AUSB.
How to apply for financial aid
Undergraduate-to-Graduate Pathway
Eligible applicants can apply to a graduate program at the same time as they apply to their undergraduate program through AUSB's Undergraduate-to-Graduate Pathway Program. Those accepted receive grants toward undergraduate and graduate program tuition. Extra admissions requirements may apply. Talk to your admission counselor or [email protected] to learn more.
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