Farouk Y. Seif, PhD, AIA, is Past President of the Semiotic Society of America (SSA), former Executive Director of the SSA, a registered architect, and a Fellow of the International Communicology Institute. His main interests are design for social and cultural change, paradoxes, semiotics, transdisciplinarity, and transmodernity. He is the founder and director of the Isis Institute and originator and organizer of the Intercultural Study Program, “Journey into the Dawn of Time”, in Egypt. His doctoral dissertation, “Semiotics and Urban Morphogenesis”, is a transdisciplinary inquiry designed to reinterpret the ancient Egyptian experience for thoughtful reflections on contemporary life. He taught in universities and lectured at conferences in Argentina, Austria, Brazil, Bulgaria, Canada, China, Denmark, Egypt, Estonia, Finland, Germany, Greece, Hungary, Kyrgyzstan, Latvia, Lithuania, Mexico, Romania, Spain, Turkey, and the USA. He was the recipient of the 2010 Fulbright Specialists Program at the University of Sofia, Bulgaria. He is the author of more than 50 articles and a dozen book chapters. His newly published book De-sign in the Transmodern World is a state-of-the-art integration of design and semiotics.